Make Every Event Smarter Than the Last

A quick, structured pass through your event data while it's still fresh. Organized by the four kinds of data every event gives you. Takes under an hour.

0% complete — 0 of 20 tasks

BEFORE YOU START

Have these open: your event dashboard or Reporting 360, this event's goal, and the last event's numbers for comparison.

Compare total registrations and attendance to your goal and your previous event
Calculate your show rate (attended ÷ registered) and flag any drop from last time
Note which channels and ticket types drove the most sign-ups
Mark the registration channels worth repeating and the ones to cut

List your top three and bottom three sessions by attendance
Check session drop-off and flag any that lost people partway through
Note what your top three had in common: topic, format, speaker, or time slot
Scan booth visits, downloads, and poll or Q&A activity for what drew interest

Find your peak check-in time and note whether you had enough staff and devices
Flag any bottlenecks: registration desk, late session starts, or traffic flow
Write down one operational fix per bottleneck for next time

Read every open-text comment, not just the score
Pull three recurring themes: one to keep doing, one to fix, one to watch
Note your satisfaction or NPS score and whether it has changed since last time

Push lead and engagement data into your CRM so it stays with the contact
Tag high-intent attendees (booked meetings, long booth time, detailed questions) for sales
Confirm follow-up is segmented by engagement level, not one generic blast

Write down three changes for the next event
Save your templates, best channels, and top session topics for reuse
Put those three changes where you will see them when you start planning next time

Want help reviewing your event data? Book a session with our team.